Online survey marketing is a great way to get feedback from your customers or survey respondents and by conducting online surveys, you can collect data and insights that can help you improve your products, services, and marketing strategies. There are many benefits to using online surveys as a marketing tool such as them being cost effective being able to send them to a large ...

Ensuring that your content is accessible to all is an effective strategy to engage all of your audience. And by implementing an accessible strategy you are promoting to your consumers that your brand recognises the value of inclusive content. In essence accessible content encompasses four effective principles: Perceivable: Users can perceive all the information presented ev ...

Immersive or 360 videos are recordings that include views from every direction, all shot at the same time, using a rig of multiple cameras or an omnidirectional camera. It’s not something new as the history of immersive images can be traced back to a time before video even existed. The first known use of “panorama” occurred way back in 1792, when painter Robert Barker coined th ...

Web design continues to evolve and new trends, technologies as well as web development frames emerge every day. Every web designer or developer aiming to stay up to date with the latest design trends need to be aware of the top skills demanded by clients and recruiters so it helps to follow popular sites relating to web design and web development. To help you we’ve put togethe ...

There are a variety of trends that marketers are currently using to form part of their marketing strategy but Influencer marketing, mobile-friendly website design, short-form video, virtual events, and experiential marketing seem to be top of the list. Let’s take a look at these trends courtesy of our friends at Hubspot. Influencer Marketing While influencer marketing was onc ...

Your home page is key to making a great first impression with your customers, so making it appealing, interesting and informative are all essential elements of customer engagement. However, it’s important not to just rely on these elements and ensure that your homepage is fully optimised to ensure that users are converted into paying customers. But how do you go about optimisin ...

Designing and developing websites has become increasingly easier and accessible thanks to the expanding array of web development platform and tools, and the growing demand for companies to have a consistent online presence. However, finding the right place to host your website can be a challenging task, especially when you have a wide range of providers with reputable services ...

Finding the best Content Management System (CMS) is essential if you want to update and control your website and with a wide selection to choose from it can be a daunting and overwhelming task! As a digital agency our “go to” CMS is always Umbraco, and we’ve put together some reasons why you should consider this as your next CMS option.    It’s extremely flexible! Easy to u ...

“Smart” content in essence is dynamic content and if that term sounds  familiar to you, it’s probably because you’re aware that there are “static” websites and “dynamic” websites. Static websites are hard-coded, displaying the same information to all viewers at all times. Dynamic websites extract their content from a database and construct webpages on the go, meaning that the ...

Studies have shown that last year people spent a third of their waking hours on their phones, that’s the equivalent of 4.8 hours each day browsing apps. In essence this is a 30% increase in usage since 2019 and in a mobile first world where consumers are spending an amazing 3.8 trillion hours on mobile devices what impact and opportunities will this present to marketers?       ...