“The most important search engine is still the one in our minds.”  Today, marketers invest billions of dollars in search engine optimisation. We want our brands to come to mind easily when buyers enter the market. We’ve got the right objective, but we’re optimising for the wrong search engine. The right search engine is the one in your head. Which is why the real focus for mar ...

It’s important to remain on top of trends for Digital transformation as companies need to remain competitive and adapt their strategies and embrace the changes that are most likely to impact the customer experience significantly.   We’ve put together five digital transformation trends for this year that will help keep your business at the forefront of change.                    ...

Social media usage continues to increase this year and with the rise in popularity of short form video content it’s no surprise that TikTok’s popularity is increasing rapidly with more and more brands jumping on the TikTok bandwagon.  However, Instagram, Facebook, Snapchat, Linkedin and Twitter continue to be popular forums and we’ve looked at them all to give you the latest st ...

With neuromarketing gaining increased popularity over the last couple of years we’ve taken a look at five regularly used neuromarketing techniques to see how they work and where they are most suited. Eye Tracking: Eye tracking consists of measuring the eye movement patterns of your research participants and as a tool it lets you see your brand, store or commercial through the ...

  Every content marketer wants their audience to get the most out of their content. But creating and distributing high-quality content across an increasing number of channels to manage takes a lot of time and resources. Reusing content helps you expand your content library with less effort than creating content from scratch and repurposing content lets you promote the same co ...

Online survey marketing is a great way to get feedback from your customers or survey respondents and by conducting online surveys, you can collect data and insights that can help you improve your products, services, and marketing strategies. There are many benefits to using online surveys as a marketing tool such as them being cost effective being able to send them to a large ...

Ensuring that your content is accessible to all is an effective strategy to engage all of your audience. And by implementing an accessible strategy you are promoting to your consumers that your brand recognises the value of inclusive content. In essence accessible content encompasses four effective principles: Perceivable: Users can perceive all the information presented ev ...

Immersive or 360 videos are recordings that include views from every direction, all shot at the same time, using a rig of multiple cameras or an omnidirectional camera. It’s not something new as the history of immersive images can be traced back to a time before video even existed. The first known use of “panorama” occurred way back in 1792, when painter Robert Barker coined th ...

Web design continues to evolve and new trends, technologies as well as web development frames emerge every day. Every web designer or developer aiming to stay up to date with the latest design trends need to be aware of the top skills demanded by clients and recruiters so it helps to follow popular sites relating to web design and web development. To help you we’ve put togethe ...

There are a variety of trends that marketers are currently using to form part of their marketing strategy but Influencer marketing, mobile-friendly website design, short-form video, virtual events, and experiential marketing seem to be top of the list. Let’s take a look at these trends courtesy of our friends at Hubspot. Influencer Marketing While influencer marketing was onc ...