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Whether you are incorporating a budget for paid ads or you focus on growing your reach organically, Facebook advertising affects your marketing strategy. Here are some statistics that will help you understand the current state of the impact of Facebook Advertising on the marketing field: ...

A successful social media marketing is exactly what you every business needs in order to grow. Social media marketing can be a dynamic powerhouse that increases brand awareness, attracts quality leads, and drives sales. However, it can be a big time-wasting task if you don't strategically develop, carry out and measure your plan. Therefore we have created the step-by-step pl ...

Whether you’ve finally landed that dream marketing role, launched your own business, or built a side freelance network for some extra spending money, one thing is for sure, you’ll need to have a good knowledge of the digital marketing field. Being a successful digital marketer might sometimes feel like being an orchestra conductor – there are tons of moving parts and they all n ...

It is very likely you’ve engaged with a chatbot in the past seven days — even if you didn’t know it. As more businesses tap into a multitude of chatbot applications and artificial intelligence (AI), usage is on the rise. Signs of chatbot growth are everywhere. Meanwhile, consumers become more familiar with talking to voice-controlled devices, it stands to reason that they’ll b ...

With more than 50 million content creators on YouTube showcasing their videos it is imperative that you make your content stand out. In addition you need to think carefully about how you are going to raise awareness about your brand as many YouTube viewers are not huge fans of advertising. Therefore, you need to ensure that your viewers are entertained and that your marketing m ...

Video marketing is continuing to grow in popularity and importance, which means it's vital to stay on top of the latest advances and statistics in order to create a strong digital video marketing strategy. With more of us accessing this kind of content on our mobile phones, it’s no wonder that so many marketers are hailing it as the strategy with the best ROI and reach for cons ...

When preparing for an interview everyone knows the essentials! Ensure you choose an appropriate outfit for the job level, do thorough research on the company beforehand and make sure you have a bunch of relevant questions. However, a recent published survey about interviews for digital marketing roles outlined that most candidates pursuing digital marketing roles are making the ...

Despite efforts to unseat it, Facebook is still the reigning social media network boasted over 2.32 billion monthly active users. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important Facebook statistics for marketers to know: ...

SEO content is online content designed to rank in search engines such as Google and Bing. Content written for SEO is usually optimised around specific keywords and it’s important that when creating content it’s engaging, interesting and informative. After all content is KING and as marketing software provider HubSpot reports that businesses that regularly publish blog posts get ...

E-commerce is playing a key role in catering for customers’ developing and demanding buying habits. As the industry grows and diversifies, marketers need to be aware of how they can take advantage of these opportunities to increase conversion rates and encourage customer loyalty. To help you out, we’ve put together 15 E-commerce statistics that can be used to shape your marketi ...

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