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The marketing industry has changed considerably over the past few years. Previously newspapers and magazines were once the prime spot to market and promote your products and services to. However, with the continuous development of technology and the world’s growing dependence on online resources, do our traditional routes to market still cut the mustard…? With many businesses ...

“People today really value workplace flexibility and remote work because it allows them to focus their energies on work and life as opposed to commuting or other complications due to geography.” — Ken Matos, Vice President of Research, Life Meets Work Here are our 10 benefits of implementing remote working policy: ...

According to recent studies about 5 million jobs are predicted to be replaced by Artificial Intelligence (AI) and as we stand on the precipice of the 4th major Industrial Revolution, it’s imperative that marketers need some sharp skills to stand out and prove not everything can or should be done by a machine/computer. Here are the top 7 skills that all marketers should be poss ...

"You can't use up creativity. The more you use the more you have."  - Maya Angelou Here are 6 simple steps to boost your creativity and inspire innovation:   Check out these "15 scientifically-backed tips to improve creativity and inspire innovation."  ...

It is predicted that by 2020 there will be 150,000 digital jobs and not enough digital professionals to fill them, which gives those who have experience in this world or are studying digital marketing a unique advantage over the competition. If you are looking for a career in this field either as a recent graduate, career development or a complete career change we’ve put togeth ...

“It's up to you today to start making healthy choices. Not choices that are just healthy for your body, but healthy for your mind.” Looking after our mental health is important for all of us! Here are 5 small changes we can implement and make a big difference in supporting our mental well being:  ...

Social media platforms are continuously growing as well as their users, whilst allowing more brands to allocate their resources on developing a great social media strategy and reaching their target audience easily. However, brands tend to be successful on social media when they are covering all of the essentials provided by a good social media marketing strategy. A great way t ...

Video is an imperative component of any successful marketing campaign and a prompt way to get consumers connected to your brand. With the average business publishing 18 videos each month and the rise of the video social influencer and micro influencers it's apparent that the focus on video marketing is set to continue and we’ve put together the hottest trends for 2019. Busines ...

We all know that effective, public relations is a key requirement to promote your organisation, engage stakeholders, increase brand awareness and increase profitability but what about protecting your company’s reputation? With an increase in social media usage companies need to protect their brand 24/7 not only from an external perspective but from an internal one too. Monitor ...

Digital transformation in the workplace is essential to ensure that your business grows, becomes a thought leader and reaps the rewards from opportunities. Successful digital transformation needs to be embedded in a top/down culture with the CEO open to digital becoming part of its culture. However, before beginning any form of digital transformation it is essential that organ ...

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