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Recent research from Salesforce MuleSoft and third-party findings have highlighted the top trends for 2021 facing CIOs, IT leaders, and organisations in their digital transformation journeys. They have highlighted that the IT role is even more critical than ever in a world that is increasingly more dependant on digital. Connected experiences are of paramount importance with IT ...

Our predictions for brands in a post-pandemic, cookie-less world. After the year we just had, predicting the future feels particularly overwhelming. However, there are some trends that will significantly affect the marketing practices in 2021. Here are the five major trends we are expecting:   A Cookie-less Future A massive change is to come for online advertising. Google’s ...

Considering that over half of all Internet traffic comes from mobile devices, if your website is not fully optimised for mobile you will be missing out on huge potential traffic. Additionally, Google ranks websites according to their mobile-first index which means if your website is not mobile-friendly, it will not rank well. These are only two reasons why you need to optimise ...

It’s your first day back at work for 2021 and creating and updating your website should be the least of your worries! If your website needs a new year makeover now is the time to think about Umbraco and you’ll get a content management system known and loved for its flexibility and great editing experience! With Umbraco you have the freedom to do and manage things your way. Eve ...

It’s essential that performance and brand marketers join forces to get the most out of your marketing strategy. While both come under the marketing umbrella, these two specialities have developed their own language, culture and objectives that don’t often overlap. We’ve taken a look at how they can interact and how might each benefit from the other’s input. MEASUREMENT To st ...

As a result of the global coronavirus pandemic 50% of shoppers are now buying products they have never bought online before, with 70% admitting to buying more than usual. According to research provided by Bloomreach, in a study put together alongside Forrester, heightened customer expectations has meant a greater shift in investment from brands. The impact of Covid-19 has been ...

Small businesses are the lifeblood of the UK and with the impact of COV-ID19 this year it has been an increasingly challenging time for many of them to survive. However, with restrictions in place many consumers have turned to their local stores and businesses and are shopping locally so for small businesses its never been a more important time to go local with their marketing ...

Check out our pick of technology trends that are likely to dominate our world in 2021: ARTIFICIAL INTELLIGENCE (AI) Artificial Intelligence has rapidly become a part of our lives. Large companies and businesses have focused on implementing AI into their strategies to create greater and longer lasting customer experiences. We envisage that AI will have an even greater impact n ...

It’s never been easier to purchase that essential item or must have gift from the comfort of your own home or on the go. The internet and our multi-platform technology ensures that we have access to what we want 24/7. However, shopping online causes many of us to purchase our items put them into our shopping basket and very often abandon them! Customers abandon carts for a var ...

A strong and unified brand image has never been more imperative in today’s Covid-19 pandemic world and many of the top brands utilise technology to keep themselves one step ahead of the competition. Key players such as McDonald’s, and Visa are well known for their use of innovative marketing technology but what are the crucial take-aways that other businesses can learn from the ...

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