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Finding the best CMS is essential if you want to update and control your website and with a wide selection to choose from it can be a daunting and overwhelming task! As a digital agency our “go to” CMS is always Umbraco, and we’ve put together some reasons why you should consider this as your next CMS option.    It’s extremely flexible! Easy to use and to get to grips with. ...

Today almost 4.57 billion people worldwide are active internet users and 3.18 billion are social media users. Therefore, as a brand there is a tremendous opportunity to engage with your audience and achieve considerable growth for your business. Content marketing is a key method of creating, publishing and distributing relevant content with the purpose of reaching your targete ...

Web design is continuously evolving over time and new trends, technologies as well as web development frames emerge every day. Every web designer or developer aiming to stay up to date with the latest design trends need to be aware of the top skills demanded by clients and recruiters so it helps to follow popular sites relating to web design and web development. In this articl ...

Are you an app or web developer who is not sure what new skills to learn over the next 12 months? In such a fast-changing industry it could be challenging to predict what new skills will be demanded, which means that when it comes to your future you can leave yourself in a somewhat weakened position. Therefore, if you are looking for ideas on how to organise your learning her ...

Designing and developing websites has become increasingly easier and accessible thanks to the expanding array of web development platform and tools, and the growing demand for companies to have a consistent online presence. However, finding the right place to host your website can be a challenging task, especially when you have a wide range of providers with reputable services ...

Artificial intelligence (AI) has been part of the marketing mix for some time now and can be extremely beneficial for a number of reasons. Utilising AI in data segmentation allows marketers to analyse multiple datasets quickly and gives you insight to learn unique qualifiers about each of your contacts that you cannot see from a human perspective. Automatic lead scoring is anot ...

Exasoft Group has enhanced its support of the city’s year as UK City of Culture by becoming a City Champion sponsor. Exasoft Group. has been a backer of City of Culture since the bidding phase when it became a 2021 Club member – alongside more than 100 other businesses – to help Coventry win the prestigious title. The company has now extended this support to become a key spons ...

Marketeers with knowledge of SEO know it is a troubling issue because there are very few hard and fast rules. Sometimes we see people who write terrible content with  incorrect spelling and grammar mistakes, somehow ranking on the top of Google. There are also websites featuring  just images that somehow beat in rank websites like Wikipedia, and there are blue-chip companies th ...

Marketing during the pandemic has changed for many businesses who are adopting more of a digital approach to their campaigns. Others have struggled with change – so will we see a return to marketing as normal this year with a mixture of online/offline approaches once we’re out of the darkness and will the impact of budgets have a huge effect on how we move forward? According t ...

In web design a “hero image” is a term that is applied to a big eye-catching image that is usually seen in the above-the-fold zone of the web page and right below the website header. The hero image usually takes almost all pre-scroll full-width space on the page with the other layout elements (call-to-action button, text, etc.) located in the header and on or around the hero im ...

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