Virtual Reality – The Content Marketing trend for 2017

Virtual Reality video is increasingly becoming part of a brands content marketing strategy, largely because the digital platform enables you to captivate audiences through an innovative and unique way to story tell. Various brands have now used virtual reality to engage their audience, giving brands another way to enable people to “try before they buy” as well as taking them on a journey. With more and more content pervading the internet, virtual reality video can also help to cut through the noise and make your brand stand out.

Yet, it’s not just advertisers that have embraced virtual reality. A whole range of learning and training providers have utilised the benefits of the platform.

Virtual Reality is in essence about simulating reality and for training and learning providers; this creates a whole host of opportunity to create training scenarios true to real like.  It can sometimes be difficult or dangerous to re-create a real life scenario for training purposes, yet with virtual reality; users are given a chance to feel what it would really be like in certain situations.

Let’s take a look at some of the ways learning providers as well as brands have utilised virtual reality video as part of their content marketing strategy.

IKEA

IKEA have created a virtual reality experience which enables users to walk through an IKEA kitchen without having to buy one. It also allows you to customise your kitchen before you buy one.

E-LEARNING STUDIOS

Here is an example of how E-Learning Studios have utilised virtual reality across a range of training and development.

Virtual Reality is set to become more popular as video content increases to surpass blogs and other forms of web content. According to Cisco, video content will account for 69% of all web traffic. The popularity of video content will continue to grow, as audiences want a quick way to satisfy their information and entertainment needs. With a wealth of information on the web, video content can help your brand to stand out. If you’re not providing video, then your brand will soon get bored and move on. Therefore, when it comes to content marketing, video should be a core part of your strategy.

When it comes to video content, the inclusion of virtual reality video into your content marketing strategy can enable you to engage with your audience in an innovative way. It can allow you to showcase your products and excite your audience.

There are different types of VR devices on the market ranging in price from Google Card for £20 to the Samsung Gear VR headset and Occulus Rift. As we see these VR devices becoming more accessible for the mass market, virtual reality will soon become another digital platform that we adopt in our lives.  .

If you’d like to incorporate virtual reality video into your brand strategy, or want some help building a content marketing strategy, 10 Digital can work with you. If you’d like to find out more contact us here.

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