Here is our quick summary of what happened in the marketing industry in 2018: ...

It is crucial to the success of your website to stay current with your web design trends. Every year there are many innovative changes regarding visual preferences, algorithm updates and best practices. 2019 will be all about outstanding user experience, speed and mobile design, eye catching simple design with asymmetrical layouts and video backgrounds.   Speed, Speed, Speed! ...

Digital marketing trends have remarkably changed over the last couple of years. Whilst years ago text content post and graph statistics were powerful influencing tools, today video content features more prominently along with the rise of  influencer marketing. To  improve and build off your social media engagement, and stay up-to-date with your digital marketing strategy here a ...

Web design has been always subject to technology changes and designers have had to keep their skills up to date to create user-friendly, innovative, and responsive  websites  which stand out, create impact and are user friendly. In 2018 mobile usage finally took over desktop browsing. Therefore, mobile browsing is expected to be fully utilised in new creative ways that we have ...

Canva is an online software tool that  offers easy to-use features and functionality to everyone interested in creating engaging visual content. It provides an opportunity for both professional and non professional designers to quickly create, high-quality images by using different templates of marketing materials, presentations, ads, invitations, documents, email headers, soci ...

Content marketing is a fully fledged marketing practice in its own right and many marketers and businesses have realised the benefits of content marketing activities. By providing content that doesn’t just sell your products but provides your potential target audience with content that they’re looking for or appreciate related to your products, this is a great to increase brand ...

As the sun continues to blaze down on us, it opens up so many opportunities to get out and about and soak up the sun. Yet there’s only so many times you can go to a beer garden or a park before it starts becoming monotonous. This summer in Coventry there’s a wide range of events you can get involved in to mix up your evenings and weekends. Coventry has a whole calendar of even ...

It’s highly recommended that any business that has a website has a blog. There are a multitude of reasons for this and a wealth of benefits that can be reaped for your business. Here are just a few of the reasons why you really need to blog and why it should be a vital part of your businesses marketing strategy. Companies that blog receive 66% more leads than those that don’t. ...

Before you decide on which tools you need in order to analyse your digital marketing campaigns, you need to first establish what your goals and objectives are and then align your metrics towards this. This will then help you to determine which platforms to use. You have to think about whether you want to create brand awareness, as this could be measured in a number of ways such ...

Whether your business is an SME or a larger organisation, the success of your business relies on acquiring leads and for those to ultimately convert into sales. When starting out, those few sales can ultimately keep your business afloat and are invaluable. When you’re launching a new business, brand awareness will also be a major priority for you. So how do you get your name ou ...