It’s come to that time of year where we’re rounding up all of the best digital campaigns of 2017. Let’s get some inspiration for 2018 by delving into the campaigns that have captured our attention, inspired customers and helped connect brands with their audience this year. Heineken Heineken’s #Open Your World campaign was centred on essentially bringing people together ...
How Brands Have Utilised Influencer Marketing
Influencer Marketing Influencer marketing is hot in the marketing world right now. It seems to be the buzz term everyone’s using. Influencer marketing has become so effective because at the core of the marketing tactic is word of mouth marketing. People are happy to take recommendations from their peer group. Word of mouth is powerful in itself but when your brand is being end ...
10 Content Creation Hacks
10 Content Creation Hacks Creating valuable, unique and consistent content in various formats and across relevant platforms has a whole host of benefits in terms of creating brand awareness, generating leads and then ultimately conversions. Typically content marketing is based on creating relevant and valuable content. The Content Marketing Institute defines content marketing ...
Top Tips for Writing SEO Copy
Top Tips for Writing SEO Copy SEO has come a long way over the years. For a website to perform well in the search engine rankings for chosen keywords, there are a range of factors to consider when it comes to writing content that will perform well in Google and what a user will respond to. It’s no longer just about how many keywords to add into content but there are a range of ...
Do you Speak Emoji?
Do you Speak Emoji? Emoji is now cited as the world's fastest-growing digital language. The picture based way of communicating has a range of image icons that convey certain meanings and emotions. A large amount of these icons are now becoming more prevalent in the way we communicate digitally and as many emojis are universally understood, it’s easy to see the growing populari ...
Five of the Best Blog Sites and Platforms in 2017
Five of the Best Blog Sites and Platforms in 2017 Blogs Whether you fancy yourself as the next Zoella or just want a dedicated space to post photos, your musings on the world or somewhere to showcase your portfolio of work, you’ll want to choose a platform that caters for your needs, is easy to use and provides your audience with everything they need to be able to read and in ...