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Influencer Marketing Influencer marketing is hot in the marketing world right now. It seems to be the buzz term everyone’s using. Influencer marketing has become so effective because at the core of the marketing tactic is word of mouth marketing. People are happy to take recommendations from their peer group. Word of mouth is powerful in itself but when your brand is being end ...

10 Content Creation Hacks Creating valuable, unique and consistent content in various formats and across relevant platforms has a whole host of benefits in terms of creating brand awareness, generating leads and then ultimately conversions. Typically content marketing is based on creating relevant and valuable content. The Content Marketing Institute defines content marketing ...

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