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YouTube is watched daily by 1,300,000,000 people, 300 hours of video are uploaded to YouTube every minute and almost 5 billion videos are watched on Youtube every single day. There is no doubt that YouTube appeals to a mass audience and can help position your brand in front of a defined and relevant target audience too. With TV advertising skipped by 86% of viewers, YouTube is ...

How to Create Effective B2B Copy That Gets Your Business Sales 1. Be Emotive Emotion is the biggest factor for a consumer in their buying process. Think about the last purchase you made, whether it was a car, house, handbag or even toiletries. I doubt you went for the most logical choice. When we are faced with endless choices through advertisements and recommendations, how d ...

On February 28, 2018, Toys R Us was put into administration after attempts to sell the business failed. More than 3,000 jobs were put at risk as it was revealed store closures would take place among its 106 outlets nationwide. The retailer has been loss-making for seven out of the past eight years, with the most recent accounts filed at Companies House showing an operating los ...

Financial software company Exasoft and its digital services sister company 10 Digital (Trading as F2Uni) has today announced sponsorship of the Coventry Half Marathon. The half marathon will return to the city’s streets on Sunday March 18th and the companies owned by Coventry businessman Alan Malik have pledged support with a Bronze support package which will see  Exasoft and ...

Getting customers to fall in love with your brand is vital to growing any business. Walt Disney said it best, “Do what you do so well that they will want to see it again and bring their friends.” By creating love between your business and your customers you can create positive word of mouth that will in essence help to increase your brand awareness and brand loyalty - ultimatel ...

What is GDPR? GDPR stands for General Data Protection Regulation. It’s a regulation by the European Parliament, the Council of the European Union and the European Commission set out to strengthen data protection for all individuals within the European Union (EU). It’s objective is to enforce one rule across the EU for how businesses collate and store data information and aso g ...

From Ghost Town to Host Town - How Winning City of Culture Could Boost Coventry Being sent to Coventry is a term famous around the world. I always remember watching an episode of Home Away back in the day and hearing Pippa saying it to one of her kids. I thought how do they even know about Coventry in OZ and what does that expression even mean. A bit of Googling later and I di ...

There’s no denying that social media has brought us closer together, made communication that be easier and well, social media marketing can be very effective. Yet being in this more connected world, are people - particularly children, lonelier than ever before? I know as someone who works within social media marketing I should be beating the drum for social media and I can't d ...

It’s come to that time of year where we’re rounding up all of the best digital campaigns of 2017. Let’s get some inspiration for 2018 by delving into the campaigns that have captured our attention, inspired customers and helped connect brands with their audience this year.   Heineken   Heineken’s #Open Your World campaign was centred on essentially bringing people together ...

Influencer Marketing Influencer marketing is hot in the marketing world right now. It seems to be the buzz term everyone’s using. Influencer marketing has become so effective because at the core of the marketing tactic is word of mouth marketing. People are happy to take recommendations from their peer group. Word of mouth is powerful in itself but when your brand is being end ...

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