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Content marketing is a fully fledged marketing practice in its own right and many marketers and businesses have realised the benefits of content marketing activities. By providing content that doesn’t just sell your products but provides your potential target audience with content that they’re looking for or appreciate related to your products, this is a great to increase brand ...

As the sun continues to blaze down on us, it opens up so many opportunities to get out and about and soak up the sun. Yet there’s only so many times you can go to a beer garden or a park before it starts becoming monotonous. This summer in Coventry there’s a wide range of events you can get involved in to mix up your evenings and weekends. Coventry has a whole calendar of even ...

It’s highly recommended that any business that has a website has a blog. There are a multitude of reasons for this and a wealth of benefits that can be reaped for your business. Here are just a few of the reasons why you really need to blog and why it should be a vital part of your businesses marketing strategy. Companies that blog receive 66% more leads than those that don’t. ...

Before you decide on which tools you need in order to analyse your digital marketing campaigns, you need to first establish what your goals and objectives are and then align your metrics towards this. This will then help you to determine which platforms to use. You have to think about whether you want to create brand awareness, as this could be measured in a number of ways such ...

Whether your business is an SME or a larger organisation, the success of your business relies on acquiring leads and for those to ultimately convert into sales. When starting out, those few sales can ultimately keep your business afloat and are invaluable. When you’re launching a new business, brand awareness will also be a major priority for you. So how do you get your name ou ...

YouTube is watched daily by 1,300,000,000 people, 300 hours of video are uploaded to YouTube every minute and almost 5 billion videos are watched on Youtube every single day. There is no doubt that YouTube appeals to a mass audience and can help position your brand in front of a defined and relevant target audience too. With TV advertising skipped by 86% of viewers, YouTube is ...

How to Create Effective B2B Copy That Gets Your Business Sales 1. Be Emotive Emotion is the biggest factor for a consumer in their buying process. Think about the last purchase you made, whether it was a car, house, handbag or even toiletries. I doubt you went for the most logical choice. When we are faced with endless choices through advertisements and recommendations, how d ...

On February 28, 2018, Toys R Us was put into administration after attempts to sell the business failed. More than 3,000 jobs were put at risk as it was revealed store closures would take place among its 106 outlets nationwide. The retailer has been loss-making for seven out of the past eight years, with the most recent accounts filed at Companies House showing an operating los ...

Financial software company Exasoft and its digital services sister company 10 Digital (Trading as F2Uni) has today announced sponsorship of the Coventry Half Marathon. The half marathon will return to the city’s streets on Sunday March 18th and the companies owned by Coventry businessman Alan Malik have pledged support with a Bronze support package which will see  Exasoft and ...

Getting customers to fall in love with your brand is vital to growing any business. Walt Disney said it best, “Do what you do so well that they will want to see it again and bring their friends.” By creating love between your business and your customers you can create positive word of mouth that will in essence help to increase your brand awareness and brand loyalty - ultimatel ...

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