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Marketing during the pandemic has changed for many businesses who are adopting more of a digital approach to their campaigns. Others have struggled with change – so will we see a return to marketing as normal this year with a mixture of online/offline approaches once we’re out of the darkness and will the impact of budgets have a huge effect on how we move forward? According t ...

In web design a “hero image” is a term that is applied to a big eye-catching image that is usually seen in the above-the-fold zone of the web page and right below the website header. The hero image usually takes almost all pre-scroll full-width space on the page with the other layout elements (call-to-action button, text, etc.) located in the header and on or around the hero im ...

We’ve delved into the predictions of the marketing professionals to discover what social media marketing trends you’ll be seeing and using this year. SEO Drives Organic Instagram Visibility SEO and Reels are two things to take note of this year. In November 2020, it was announced that Instagram would become more search friendly. Now, without the use of hashtags, if you search ...

Check out some of the key web development trends that will be relevant this year and beyond. No-code and low-code No-code development platforms are similar to low-code development platforms but require no coding at all. No-code platforms are accessible to any end-business user while low-code platforms require professional developers who can work within the platform's constra ...

The global pandemic has impacted every industry. Many businesses have realised that they need to boost their digital efforts and focus on a social media strategy in order to connect with their customers, provide engaging experience and gain long-term growth. The question is what will 2021 bring for digital marketeers? Here is our selection of 7 major digital marketing trends p ...

Over the years, many experts have argued about the potential impact of mixed realities on web design. The concepts of AR and VR are expected to affect the way we interact with websites on a fundamental level. However, nowadays, the discussions of AR are not just observational. We are already living in an era where mixed-reality interfaces are in everything from Pokémon Go to Sn ...

Recent research from Salesforce MuleSoft and third-party findings have highlighted the top trends for 2021 facing CIOs, IT leaders, and organisations in their digital transformation journeys. They have highlighted that the IT role is even more critical than ever in a world that is increasingly more dependant on digital. Connected experiences are of paramount importance with IT ...

Our predictions for brands in a post-pandemic, cookie-less world. After the year we just had, predicting the future feels particularly overwhelming. However, there are some trends that will significantly affect the marketing practices in 2021. Here are the five major trends we are expecting:   A Cookie-less Future A massive change is to come for online advertising. Google’s ...

Considering that over half of all Internet traffic comes from mobile devices, if your website is not fully optimised for mobile you will be missing out on huge potential traffic. Additionally, Google ranks websites according to their mobile-first index which means if your website is not mobile-friendly, it will not rank well. These are only two reasons why you need to optimise ...

It’s your first day back at work for 2021 and creating and updating your website should be the least of your worries! If your website needs a new year makeover now is the time to think about Umbraco and you’ll get a content management system known and loved for its flexibility and great editing experience! With Umbraco you have the freedom to do and manage things your way. Eve ...

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