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There are a variety of trends that marketers are currently using to form part of their marketing strategy but Influencer marketing, mobile-friendly website design, short-form video, virtual events, and experiential marketing seem to be top of the list. Let’s take a look at these trends courtesy of our friends at Hubspot. Influencer Marketing While influencer marketing was onc ...

Your home page is key to making a great first impression with your customers, so making it appealing, interesting and informative are all essential elements of customer engagement. However, it’s important not to just rely on these elements and ensure that your homepage is fully optimised to ensure that users are converted into paying customers. But how do you go about optimisin ...

Designing and developing websites has become increasingly easier and accessible thanks to the expanding array of web development platform and tools, and the growing demand for companies to have a consistent online presence. However, finding the right place to host your website can be a challenging task, especially when you have a wide range of providers with reputable services ...

Finding the best Content Management System (CMS) is essential if you want to update and control your website and with a wide selection to choose from it can be a daunting and overwhelming task! As a digital agency our “go to” CMS is always Umbraco, and we’ve put together some reasons why you should consider this as your next CMS option.    It’s extremely flexible! Easy to u ...

“Smart” content in essence is dynamic content and if that term sounds  familiar to you, it’s probably because you’re aware that there are “static” websites and “dynamic” websites. Static websites are hard-coded, displaying the same information to all viewers at all times. Dynamic websites extract their content from a database and construct webpages on the go, meaning that the ...

Studies have shown that last year people spent a third of their waking hours on their phones, that’s the equivalent of 4.8 hours each day browsing apps. In essence this is a 30% increase in usage since 2019 and in a mobile first world where consumers are spending an amazing 3.8 trillion hours on mobile devices what impact and opportunities will this present to marketers?       ...

How will this year look for digital marketing? Will there be changes in the way industry approaches inclusive marketing campaigns, shoppable content and more? Let’s find out!  Identity For your brand to be truly representative you need to understand the many identities that matter to people within your market and get local with your efforts. In essence this means acknowledgin ...

Users of social media generally do a quick scan of their feeds to see what is of interest and what grabs their attention. Therefore, marketers often edit their posts to include interesting and engaging images to make them more appealing and motivate their users to click on their links. However, it’s not all about the images and we’ve put together some top tips on how you can en ...

“Story-telling” in marketing has often been associated with the B2C world by enabling brands to connect with their consumers. However, on the flip-side B2B marketing is referred to as “Boring 2 Boring”, in essence it couldn’t possibly have any significant and engaging stories to tell? Well that statement couldn’t be any further from the truth and if you’re struggling for storyt ...

2022 is here and it’s time to mix up your content! We’ve put together some suggestions that will add zest to your content as we kick off the year!      Guestographics  Featuring both images and text Guestographics are generally published on or linked to other websites and often created in collaboration with other brands for specific purposes. Guestographics are an effective w ...

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