User Generated Content (UGC) is any content that is created by users of a brand; comments, reviews, images, social media posts and hashtags. Research studies have shown that over 90% of consumers have admitted that user-generated content influences their decisions, more than promo emails and search engine results, so it’s no wonder that UGC is almost impossible to ignore. Use ...
Search begins with the Brain!
“The most important search engine is still the one in our minds.” Today, marketers invest billions of dollars in search engine optimisation. We want our brands to come to mind easily when buyers enter the market. We’ve got the right objective, but we’re optimising for the wrong search engine. The right search engine is the one in your head. Which is why the real focus for mar ...