Your website is the window to your business so don’t scare off potential website visitors with ghastly design, spookingly bad site speeds and a haunting user experience! This Halloween it's time to forget about the tricks and focus on those treats, blow away the cobwebs and encourage your website visitors to come back for more!    Spookingly slow site speeds For potential a ...

Unsubscribes are not something every marketer wants to see from their email marketing campaign but they actually help with open rates! To keep it simple let's say that if 250 out of your 1000 subscribers open an email then the open rate is 25%. Therefore, if 100 subscribers opt out through the automated prompt and 250 of your 900 subscribers open the email, then your open rate ...