“Smart” content in essence is dynamic content and if that term sounds  familiar to you, it’s probably because you’re aware that there are “static” websites and “dynamic” websites. Static websites are hard-coded, displaying the same information to all viewers at all times. Dynamic websites extract their content from a database and construct webpages on the go, meaning that the ...

Studies have shown that last year people spent a third of their waking hours on their phones, that’s the equivalent of 4.8 hours each day browsing apps. In essence this is a 30% increase in usage since 2019 and in a mobile first world where consumers are spending an amazing 3.8 trillion hours on mobile devices what impact and opportunities will this present to marketers?       ...