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Instagram is one of the biggest social media giants in the marketplace right now with more than 1 billion users and 25 million active business accounts. (According to Social Media Today). However, when it comes to being successful on Instagram simply using clever hashtags and posting regularly is not enough to cut the mustard. If you are serious about gaining the best out of I ...

The marketing industry has changed considerably over the past few years. Previously newspapers and magazines were once the prime spot to market and promote your products and services to. However, with the continuous development of technology and the world’s growing dependence on online resources, do our traditional routes to market still cut the mustard…? With many businesses ...

According to recent studies about 5 million jobs are predicted to be replaced by Artificial Intelligence (AI) and as we stand on the precipice of the 4th major Industrial Revolution, it’s imperative that marketers need some sharp skills to stand out and prove not everything can or should be done by a machine/computer. Here are the top 7 skills that all marketers should be poss ...

It is predicted that by 2020 there will be 150,000 digital jobs and not enough digital professionals to fill them, which gives those who have experience in this world or are studying digital marketing a unique advantage over the competition. If you are looking for a career in this field either as a recent graduate, career development or a complete career change we’ve put togeth ...

Social media platforms are continuously growing as well as their users, whilst allowing more brands to allocate their resources on developing a great social media strategy and reaching their target audience easily. However, brands tend to be successful on social media when they are covering all of the essentials provided by a good social media marketing strategy. A great way t ...

Video is an imperative component of any successful marketing campaign and a prompt way to get consumers connected to your brand. With the average business publishing 18 videos each month and the rise of the video social influencer and micro influencers it's apparent that the focus on video marketing is set to continue and we’ve put together the hottest trends for 2019. Busines ...

We all know that effective, public relations is a key requirement to promote your organisation, engage stakeholders, increase brand awareness and increase profitability but what about protecting your company’s reputation? With an increase in social media usage companies need to protect their brand 24/7 not only from an external perspective but from an internal one too. Monitor ...

Digital transformation in the workplace is essential to ensure that your business grows, becomes a thought leader and reaps the rewards from opportunities. Successful digital transformation needs to be embedded in a top/down culture with the CEO open to digital becoming part of its culture. However, before beginning any form of digital transformation it is essential that organ ...

Influencer marketing has been drastically growing over the last couple of years and has proven to be one of the most effective forms of connecting with the community. In 2018 many brands focused their strategies on implementing different techniques and approaches for influencer marketing. However, in 2019 there are a wide range of trends that are set to shape influencer market ...

Today, you can have the most amazing web design, the greatest products/services, and the best value proposition, however, if you don’t have persuasive product copy, none of the above matters! To write a killer product/service description there are several proven copy-writing principles. Know Your Audience To write compelling copy, you need to understand who you are writing fo ...

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