Whether you’ve finally landed that dream marketing role, launched your own business, or built a side freelance network for some extra spending money, one thing is for sure, you’ll need to have a good knowledge of the digital marketing field. Being a successful digital marketer might sometimes feel like being an orchestra conductor – there are tons of moving parts and they all need to work together in harmony to drive the desired outcomes. From automation marketing to HTML, SEO to content marketing, social media marketing to e-business, there is a lot to be learnt in the journey of becoming a full stack digital marketer. Luckily, there are also plenty of free online marketing courses and training out there to help you build your knowledge and skill set. Here are our favourite FREE digital marketing courses:

CONTENT MARKETING

Hubspot – Content Marketing Certification Course 

Do you feel like your words could use some work? Maybe you already have great content but you are not sure how to best deliver it to your target audience? Maybe you are finding it difficult to build replicable processes for creating impactful and engaging content? Or maybe you just want to exceed the ROI on every piece of content you create? This course has got it all covered!

DATA ANALYSIS

Google – Google Analytics Academy 

If your job involves web data analysis, the chances of you using Google Analytics are high at least in part, to do it. Google wants you to use their products, though, so they offer many free resources (guides, articles, courses, etc.) to help you collect data, understand it and analyse it to make better marketing decisions and therefore drive higher revenue.

E-BUSINESS

E-Commerce – Introduction to Internet Marketing Strategies for Business 

If you want to improve your knowledge of internet marketing check out the free course from ALISON a free online education platform that mainly focuses on workplace-based skills. The course explores the basics of successful internet marketing techniques used by today’s most powerful businesses. You will gain insights on how to build a strong cohesive marketing strategy and reach larger target audiences, whilst measuring campaign effectiveness.

HTML AND CSS

Udacity - Intro to HTML and CSS 

As a digital marketer, you don’t have to know how to build a web page from scratch. However, it is really helpful to have the basic knowledge of the fundamentals that create the pixels and interaction we see on every screen. This free online course will teach you how to think like a developer and web designer, therefore, giving you deeper context around your marketing web initiatives.

Springboard – A Beginner’s Guide to Front-End Programming 

More than 15,000 learners have already taken this free course with the aim to improve their skills in creating and managing webpages. The course is providing 40+ hours of free resources and is the perfect start for someone looking to take a more hands-on and agile approach to their marketing.

MARKETING AUTOMATION

Hubspot – Email Marketing Certification Course 

Have you ever felt like you have drafted the most incredible email and you are ready to hit the send button when suddenly you start thinking about your list and how to segment it? Is your call to action clear enough? Where will your readers go? Will they even open this email? Checkout Hubspot’s free course that will help you master lifecycles, segmentation, content, deliverability and much more with email marketing.

PAY-PER CLICK (PPC)

Google – Academy for Ads

The recently renamed Google Ads (Adwords) is the most popular PPC platform nowadays, and as mentioned, Google is undeniably important when it comes to being found online. Their free help centre is providing everything you need to know about the PPC marketing, from the very basics to the nitty gritty details of a successful PPC campaign.

SEO

Moz (via Udemy) – SEO Training Course

SEO can sometimes feel like black magic for someone with no experience. However, the truth is – it’s not and Moz have created this brilliant free guide incorporating a breakdown of SEO best practices. If you want your blog posts, landing pages and lead gen resources to perform effectively on Google, you will need a basic knowledge of SEO and you can get it in this popular guide.

SOCIAL MEDIA MARKETING

LinkedIn – Social Media Marketing: Optimisation

This is technically not a free course, however if you are new to LinkedIn online marketing training, you can sign up for a free month and take this handy course in social media marketing. During the course you will analyse what is working for your business via a SWOT analysis, discover how to create a strong social presence that highlights your USPs, and gain inspiration by exploring the most cutting edge opportunities for social media to achieve an even greater and better reach.

BONUS: GENERAL DIGITAL MARKETING

Google – Online Marketing Challenge

Get the most `bang for your buck’ with this online course/challenge from Google. The course covers everything from the basics of digital marketing, fundamentals of SEO, Search and Display advertising, Social Media Marketing, Basic and Advanced Analytics, Video Marketing and more. This is one of the most comprehensive courses out there, perfect for someone looking for an all-encompassing solution on a single and easy to use platform.

 

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