Neuromarketing has been around for the past decade but has up until recently been quite a “well kept secret” and has only just become a trending topic among companies and businesses looking for new ways to push their products in the marketplace. Targeted as a new means of researching target demographics and getting valuable data we've taken a look to see if neuromarketing can p ...

Instagram is one of the biggest social media giants in the marketplace right now with more than 1 billion users and 25 million active business accounts. (According to Social Media Today). However, when it comes to being successful on Instagram simply using clever hashtags and posting regularly is not enough to cut the mustard. If you are serious about gaining the best out of I ...

The marketing industry has changed considerably over the past few years. Previously newspapers and magazines were once the prime spot to market and promote your products and services to. However, with the continuous development of technology and the world’s growing dependence on online resources, do our traditional routes to market still cut the mustard…? With many businesses ...