Video is an imperative component of any successful marketing campaign and a prompt way to get consumers connected to your brand. With the average business publishing 18 videos each month and the rise of the video social influencer and micro influencers it's apparent that the focus on video marketing is set to continue and we’ve put together the hottest trends for 2019. Busines ...

We all know that effective, public relations is a key requirement to promote your organisation, engage stakeholders, increase brand awareness and increase profitability but what about protecting your company’s reputation? With an increase in social media usage companies need to protect their brand 24/7 not only from an external perspective but from an internal one too. Monitor ...

Digital transformation in the workplace is essential to ensure that your business grows, becomes a thought leader and reaps the rewards from opportunities. Successful digital transformation needs to be embedded in a top/down culture with the CEO open to digital becoming part of its culture. However, before beginning any form of digital transformation it is essential that organ ...

Influencer marketing has been drastically growing over the last couple of years and has proven to be one of the most effective forms of connecting with the community. In 2018 many brands focused their strategies on implementing different techniques and approaches for influencer marketing. However, in 2019 there are a wide range of trends that are set to shape influencer market ...