How will this year look for digital marketing? Will there be changes in the way industry approaches inclusive marketing campaigns, shoppable content and more? Let’s find out!  Identity For your brand to be truly representative you need to understand the many identities that matter to people within your market and get local with your efforts. In essence this means acknowledgin ...

Users of social media generally do a quick scan of their feeds to see what is of interest and what grabs their attention. Therefore, marketers often edit their posts to include interesting and engaging images to make them more appealing and motivate their users to click on their links. However, it’s not all about the images and we’ve put together some top tips on how you can en ...

“Story-telling” in marketing has often been associated with the B2C world by enabling brands to connect with their consumers. However, on the flip-side B2B marketing is referred to as “Boring 2 Boring”, in essence it couldn’t possibly have any significant and engaging stories to tell? Well that statement couldn’t be any further from the truth and if you’re struggling for storyt ...