It’s important to remain on top of trends for Digital transformation as companies need to remain competitive and adapt their strategies and embrace the changes that are most likely to impact the customer experience significantly.   We’ve put together five digital transformation trends for this year that will help keep your business at the forefront of change.                    ...

Social media usage continues to increase this year and with the rise in popularity of short form video content it’s no surprise that TikTok’s popularity is increasing rapidly with more and more brands jumping on the TikTok bandwagon.  However, Instagram, Facebook, Snapchat, Linkedin and Twitter continue to be popular forums and we’ve looked at them all to give you the latest st ...

With neuromarketing gaining increased popularity over the last couple of years we’ve taken a look at five regularly used neuromarketing techniques to see how they work and where they are most suited. Eye Tracking: Eye tracking consists of measuring the eye movement patterns of your research participants and as a tool it lets you see your brand, store or commercial through the ...