Umbraco the favourite CMS for membership organisations

Umbraco is a fully customisable and editor friendly open-source CMS and gives you a platform where you have the freedom to do and manage things your way. And with over 700000 websites worldwide powered by Umbraco it certainly is a popular choice with developers, designer’s and marketers to get the best from their websites. And it’s popular with membership organisations too according to the MemberWise Digital Excellence (2022) survey which explored the digital strategies and solutions that best support the membership sector. Their findings showed that the top three technology tools employed by membership organisations are:

• Association Management Systems (74%), CMS (62%) and email marketing (58%). Well over half (65%) have integrated AMS and CMS.
• Umbraco is the number one CMS used by medium to large membership organisations with a much stronger emphasis on improving members’ user experience and value.
• Members now expect their associations’ websites to enable self-service and to deliver value-driven experiences with online participation, videos, and images.
• 40% of member organisations reported that website content is structured via audience, rather than the organisations’ internal departments, up from 30% in 2016.

• 62% use CMS to personalise and automate members’ online experience
• 37% of membership organisations use CMS to measure engagement levels

Umbraco’s open-source CMS, which forms the core of our composable digital experience platform, allows membership organisations to integrate third party solutions more easily. This offers them the flexibility to select exactly the right mix of technologies to deliver the best digital experiences for their members. The survey also highlighted that we are continuing to provide our digital agency partners with the right platform to create tailored digital experiences for membership organisations that help them to engage with, retain and attract new members.

At 10 Digital we build and develop websites using an Umbraco CMS to make content easily manageable. We can upload content and help with your content updates, ensuring your site is not only built well but looks good and benefits the end user.

We can also provide on-going training to help your content editors familiarise themselves with your new CMS. So when we hand your site over, you can be fully confident in how to maximise the use of your website.

Talk to us about utilising Umbraco for your website development – contact us now!