RECYCLE YOUR CONTENT

Good content is key to keeping your audience engaged and informed but we all know that keeping up to date with your content can be extremely time consuming!  Therefore, to save you time we’ve taken a look at the benefits of content repurposing in essence recycling your content in different formats with the ultimate aim of distributing it better and packaging it in formats that your audience prefers.     

Better content distribution 

By repurposing content to meet your different platforms’ unique requirements, you increase your chances of getting more visibility to the content you create. 

Increased Return on Investment

As you package a piece of content in different ways, you increase its lifespan — maximising its life and driving more mileage from it. 

Greater content accessibility 

Not everyone amongst your target audience prefers consuming written content. Similarly, not all prefer audio or video content. Therefore, by simply repackaging your content into different formats you can meet their preferences and save time on creating the original content!     

Balanced resource distribution 

Instead of dedicating more and more time to creating new content, you can use content repurposing to meet your content requirements while distributing content better.  In doing so, you’re focusing on content creation as well as distribution — both of which are essential elements of a successful content marketing strategy. 

Improved online presence 

As you repurpose content in different formats and for different channels, you can establish a consistent online presence without being deep into content creation. By repurposing blog content into social media content, you can dedicate more time to engaging with your followers. 

 So what are the smart ways to recycle your content? Let’s take a look:

Blog posts into videos

If you want to fuel your YouTube channel’s growth turn your blog content into videos! Many people prefer visual content to reading so this is a sure-fire way to get visibility of your brand and reach a wider pool of your audience.

Twitter threads from blog posts

Twitter threads have become a highly-consumed content type that’s well appreciated. Therefore, instead of thinking of new ideas and creating new content for threads, go ahead and reuse takeaways from your blog posts into Twitter threads. For creating a winning Twitter thread, it’s essential you first test out how your audience reacts to a topic by sending out a tweet or two on it. If the response is good, explore the topic deeper by creating a repurposed thread on it. 

Infographics from available content

Create a simplistic and clutter free infographic from available content that makes it easy for viewers to understand the topic at hand in one glance. In addition you can also submit the infographic to guest sites, therefore, reaching a wider audience pool. 

Twitter to LinkedIn posts

If you’re an avid Twitter chat participant, don’t let the content you create go to waste. Maximise its potential by fine tuning it to give it a story telling angle with a business perspective and post it on linkedin. That way you’re also reaching out to another audience.    

Twitter chat into blog posts

If you host Twitter chats, post recaps of the chat and the discussion that took place as blog posts. By doing so it helps you boost your content’s credibility as it showcases insights from others and helps to build relationships with others in the industry. Furthermore, they are also likely to share the post with their audience – so it’s a win-win!  

Blog posts/Articles to ebooks

If you have a lot of content on one broad topic, why not curate all of it in one giant ebook format and design an enticing bookcover and landing page to market the book?  You can also turn all the content into a comprehensive pillar page that links back to each of the blog posts that discuss the sub-topics in detail. 

Repurpose content from research reports

As with recycling ebook content, identify important findings from your research reports. From there design visually engaging graphics featuring those findings and write a blog post on the topic. Make sure you alter the size of the graphics so that you have both blog post graphics and social media graphics ready in the correct dimensions. 

Blog and social content into newsletter content

You can use your blog post introduction as your newsletter content. Then, provide a link to the post for a detailed dive into the topic. This way, you can provide value to your email list and drive traffic to your blog simultaneously. You can also share the insights you’ve posted on social media in your newsletter.

Present your published content

Another great way to repurpose content is to create presentations from published blog content, white papers and research reports. Incorporate your company brand, add your branding colours and you’re good to share!  

If you need any help with your content get in touch!