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Unsubscribes are not something every marketer wants to see from their email marketing campaign but they actually help with open rates! To keep it simple let's say that if 250 out of your 1000 subscribers open an email then the open rate is 25%. Therefore, if 100 subscribers opt out through the automated prompt and 250 of your 900 subscribers open the email, then your open rate ...

The definition of purpose driven marketing is marketing which serves a deeper purpose so why is it important for brands to adopt a purpose driven strategy? In essence, firstly it’s important to understand that a purpose driven brand is a brand that is motivated by their core mission which goes beyond the service or products they provide. Instead part of its mission is to meet ...

A Content Management System (CMS) is the backbone of your website or digital platform and enables your business to achieve a greater customer experience and more engagement with your consumers. When considering your CMS it’s important to take the time to understand what you need from it so to help you on your way we’ve put together the key considerations you’ll need to take on ...

Good content is key to keeping your audience engaged and informed but we all know that keeping up to date with your content can be extremely time consuming!  Therefore, to save you time we’ve taken a look at the benefits of content repurposing in essence recycling your content in different formats with the ultimate aim of distributing it better and packaging it in formats that ...

User Generated Content (UGC) is any content that is created by users of a brand; comments, reviews, images, social media posts and hashtags. Research studies have shown that over 90% of consumers have admitted that user-generated content influences their decisions, more than promo emails and search engine results, so it’s no wonder that UGC is almost impossible to ignore.  Use ...

“The most important search engine is still the one in our minds.”  Today, marketers invest billions of dollars in search engine optimisation. We want our brands to come to mind easily when buyers enter the market. We’ve got the right objective, but we’re optimising for the wrong search engine. The right search engine is the one in your head. Which is why the real focus for mar ...

It’s important to remain on top of trends for Digital transformation as companies need to remain competitive and adapt their strategies and embrace the changes that are most likely to impact the customer experience significantly.   We’ve put together five digital transformation trends for this year that will help keep your business at the forefront of change.                    ...

Social media usage continues to increase this year and with the rise in popularity of short form video content it’s no surprise that TikTok’s popularity is increasing rapidly with more and more brands jumping on the TikTok bandwagon.  However, Instagram, Facebook, Snapchat, Linkedin and Twitter continue to be popular forums and we’ve looked at them all to give you the latest st ...

With neuromarketing gaining increased popularity over the last couple of years we’ve taken a look at five regularly used neuromarketing techniques to see how they work and where they are most suited. Eye Tracking: Eye tracking consists of measuring the eye movement patterns of your research participants and as a tool it lets you see your brand, store or commercial through the ...

  Every content marketer wants their audience to get the most out of their content. But creating and distributing high-quality content across an increasing number of channels to manage takes a lot of time and resources. Reusing content helps you expand your content library with less effort than creating content from scratch and repurposing content lets you promote the same co ...

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