Augmented Reality (AR) and Virtual Reality (VR) are rapidly growing technologies that offer unique opportunities for marketers to engage with their audiences. Here are some benefits of using AR and VR in marketing:   Immersive Experience: AR and VR can provide users with an immersive experience that goes beyond traditional marketing methods. By creating a virtual environme ...

The first young people taken on by Exasoft Group are nearing the completion of their apprenticeships  and have been offered and accepted full time employment positions within the company.  Mo and Luke were taken on as Apprenticeship Developers by Coventry based Exasoft Group. The group incorporates financial, educational, and digital divisions providing rectification software ...

TikTok is a social media platform that has grown rapidly in popularity, especially among younger generations. While it is primarily known for its use in B2C marketing, there are also opportunities for B2B marketing on the platform. Here are some potential ways that you can use TikTok for B2B marketing:   1:Showcasing Company Culture: B2B companies can use TikTok to showcase t ...

Artificial intelligence (AI) has become an increasingly important tool in marketing. With its ability to process large amounts of data and make predictions based on that data, AI is changing the way marketers approach advertising, customer service, and customer relationship management. So how are we using AI in marketing?   Personalisation: AI is being used to personalise ...

This year more brands will be focusing on mission and value-based storytelling to tug at their customers’ heartstrings and build trust. Consumers want brands that are true and accountable to their values and mission. Your brand story is a narrative that explains the reasons for your brand’s existence. It gives your customers a behind-the scenes insight into your company, defin ...

Video marketing is a powerful way of increasing brand awareness, engaging with your customers and creating a sense of authenticity and value. We’ve taken a look at the trends for 2023 that will help you to increase your commercial revenue Live Video Live video is being used by everyone from influencers promoting products to musicians and artists holding virtual concerts and p ...

Check out the most recent features in Umbraco’s latest release.      Drag & Drop support for Media Picker It is now even easier for editors to upload images and files in the backoffice. Drag and drop support has been added directly to the Media Picker, so you can now simply drag the file in, without having to open up the picker. This can be a time-saver, especially in cas ...

Today there are approximately 4.89 billion social media users around the world. That's up from 2.5 billion users in 2017. In the coming years, social media use is projected to increase even more and we’ve taken a look at the predictions for social media for 2023.    Authentic & Transparency: Increasingly customers are demanding that their brands are authentic and transpa ...

Economic turmoil really affected businesses in 2022 and marketing has a key role to play in the year ahead to help businesses more forward with confidence. We’ve taken a look at 13 trends for marketing content for 2023 that marketers will be using.   1. Influencer marketing – The rise of the Micro-influencer   Influencer marketing increased in 2022, and it’s predicted to incr ...

It’s your first day back at work for 2023 and creating and updating your website should be the least of your worries! If your website needs a new year makeover now is the time to think about Umbraco and you’ll get a content management system known and loved for its flexibility and great editing experience! With Umbraco you have the freedom to do and manage things your way. Eve ...