Top 10 Tools for Digital Marketing Campaigns

Before you decide on which tools you need in order to analyse your digital marketing campaigns, you need to first establish what your goals and objectives are and then align your metrics towards this. This will then help you to determine which platforms to use. You have to think about whether you want to create brand awareness, as this could be measured in a number of ways such as by comments on posts, social shares, likes or brand mentions. If it’s leads that you’re looking for, then this may be tracked and measured through the amount of referral traffic to the site and it also depends on what you quantify as a lead. If it’s engagement, then it may be through the time spent on site that is relevant.

Check out below some of the main digital marketing tools to use in order to measure your campaigns.

Google analytics

Google Analytics can give you a good insight into how someone has found your site and where you’re traffic is coming from. You can see whether they entered your site via a blog, a YouTube video, a social media advert or

It also gives you a good indication on how long someone has spent on your site and this can help you understand more about how well someone has engaged with the content on your site. By looking at bounce rate too, you can see if your site is working from a UX point of view, whether the content is any good or giving people enough of a reason to stay or call to action.

WhoIsVisiting

This is essentially a cheaper version of Lead Forensics and tells you who has viewed your profile. It’s pretty handy as you can then follow up on these leads and discover why they may have been checking your site out and make contact. It enables you to figure out whether or not a sales lead come out of this as a result.

Hootsuite

Hootsuite is a social media management tool that enables you to schedule posts and post from multiple social media accounts. It’s really handy to use to schedule posts, especially when you don’t have the time to post on that day. You can plan ahead with your content, always have posts ready to go and you know you’ll always be keeping your social media accounts active.

You can even set up streams so you can monitor mentions of your brand and reply to your tweets.

Buffer

Similar to Hootsuite, this is another time efficient tool that enables you to post to multiple social media accounts at once. You can tailor your messaging for each channel but it’s a great way to have all of the accounts in one place to post from.

Buzzsumo

If you’re stuck on what to write, go to Buzzsumo to have a look at what the most commonly searched for articles are on a certain subject topic. This can then enable you to write a piece of content which is really topical and well searched for, which can help position your company right in front of your relevant target audience by providing content that you know they’re looking for.

Canva

This is a great design package and you don’t need to be a designer to use it. You can create e-books, whitepapers, social media posts and a magazine and it’s a great way of mocking up your work to look really creative and professional. This is a must have for any one wanting to create marketing communications that doesn’t have a designer.

Screaming Frog

This is a great site for crawling clients websites to see where links are coming to from their site and this can give you an indication of where you can link to and which sites you could utilise.

Moz

Moz’s keyword research tool can enable you to discover what a site’s domain authority is. This is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages. Moz also has a keyword planner tool which is really useful for establishing different types of key terms to optimise your site. This is really handy for anyone wanting to give SEO a go from a small business to a larger organisation.  

Hubspot

HubSpot is a multi-purpose tool, perfect for small to medium size businesses, that offers solutions to all needs marketing, CRM, sales, and more. The Marketing side of the tool focuses primarily on content creation, distribution, and performance.

Followerwonk

This is a great tool to find relevant influencers that can share your content. You can establish who the most prolific tweeters are for your industry and then send them your content in order for them to share it and help to amplify it.

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