User Generated Content (UGC) is any content that is created by users of a brand; comments, reviews, images, social media posts and hashtags. And with recent research highlighting that over 90% of consumers saying user-generated content influences their decisions, more than promo emails and search engine results, UGC is almost impossible to ignore.  User-Generated Content has b ...

Recent cognitive neuroscience research has found that video emails made business professionals remember their brands and in addition made them feel happier!  The research involved business professionals being monitored via EEG (brainwaves), ECG (heart rate), GSR (skin conductivity), eye tracking, and other sensors to assess their responses as they viewed the emails.  Initially ...

Writing content can be a vast task. Thinking of new ideas and researching new concepts can take up a lot of time and can leave you feeling drained and exhausted! However, you can refresh, transform and recycle existing content, making it new, relevant and saving you lots of time in the process!          Successful repurposing requires imagination and practice, but it usually i ...

Umbraco makes it easier than ever to manage your content and content is key for any website because it allows you to connect with your visitors and boost engagement. And with the latest release of Umbraco 8.15, we’ve taken a look at its new features which will help you create an even greater connection with your audience. Reduced footprint Umbraco is now more faster. No less ...