Designing and developing websites has become increasingly easier and accessible thanks to the expanding array of web development platform and tools, and the growing demand for companies to have a consistent online presence. However, finding the right place to host your website can be a challenging task, especially when you have a wide range of providers with reputable services ...

Artificial intelligence (AI) has been part of the marketing mix for some time now and can be extremely beneficial for a number of reasons. Utilising AI in data segmentation allows marketers to analyse multiple datasets quickly and gives you insight to learn unique qualifiers about each of your contacts that you cannot see from a human perspective. Automatic lead scoring is anot ...

Exasoft Group has enhanced its support of the city’s year as UK City of Culture by becoming a City Champion sponsor. Exasoft Group. has been a backer of City of Culture since the bidding phase when it became a 2021 Club member – alongside more than 100 other businesses – to help Coventry win the prestigious title. The company has now extended this support to become a key spons ...

Marketeers with knowledge of SEO know it is a troubling issue because there are very few hard and fast rules. Sometimes we see people who write terrible content with  incorrect spelling and grammar mistakes, somehow ranking on the top of Google. There are also websites featuring  just images that somehow beat in rank websites like Wikipedia, and there are blue-chip companies th ...

Marketing during the pandemic has changed for many businesses who are adopting more of a digital approach to their campaigns. Others have struggled with change – so will we see a return to marketing as normal this year with a mixture of online/offline approaches once we’re out of the darkness and will the impact of budgets have a huge effect on how we move forward? According t ...

In web design a “hero image” is a term that is applied to a big eye-catching image that is usually seen in the above-the-fold zone of the web page and right below the website header. The hero image usually takes almost all pre-scroll full-width space on the page with the other layout elements (call-to-action button, text, etc.) located in the header and on or around the hero im ...

We’ve delved into the predictions of the marketing professionals to discover what social media marketing trends you’ll be seeing and using this year. SEO Drives Organic Instagram Visibility SEO and Reels are two things to take note of this year. In November 2020, it was announced that Instagram would become more search friendly. Now, without the use of hashtags, if you search ...

Check out some of the key web development trends that will be relevant this year and beyond. No-code and low-code No-code development platforms are similar to low-code development platforms but require no coding at all. No-code platforms are accessible to any end-business user while low-code platforms require professional developers who can work within the platform's constra ...

The global pandemic has impacted every industry. Many businesses have realised that they need to boost their digital efforts and focus on a social media strategy in order to connect with their customers, provide engaging experience and gain long-term growth. The question is what will 2021 bring for digital marketeers? Here is our selection of 7 major digital marketing trends p ...

Over the years, many experts have argued about the potential impact of mixed realities on web design. The concepts of AR and VR are expected to affect the way we interact with websites on a fundamental level. However, nowadays, the discussions of AR are not just observational. We are already living in an era where mixed-reality interfaces are in everything from Pokémon Go to Sn ...