User Generated Content (UGC) is any content that is created by users of a brand; comments, reviews, images, social media posts and hashtags. And with recent research highlighting that over 90% of consumers saying user-generated content influences their decisions, more than promo emails and search engine results, UGC is almost impossible to ignore.  User-Generated Content has b ...

Recent cognitive neuroscience research has found that video emails made business professionals remember their brands and in addition made them feel happier!  The research involved business professionals being monitored via EEG (brainwaves), ECG (heart rate), GSR (skin conductivity), eye tracking, and other sensors to assess their responses as they viewed the emails.  Initially ...

Writing content can be a vast task. Thinking of new ideas and researching new concepts can take up a lot of time and can leave you feeling drained and exhausted! However, you can refresh, transform and recycle existing content, making it new, relevant and saving you lots of time in the process!          Successful repurposing requires imagination and practice, but it usually i ...

Umbraco makes it easier than ever to manage your content and content is key for any website because it allows you to connect with your visitors and boost engagement. And with the latest release of Umbraco 8.15, we’ve taken a look at its new features which will help you create an even greater connection with your audience. Reduced footprint Umbraco is now more faster. No less ...

Your website is the digital window to your business and with COV-ID19 affecting our daily lives for quite a while now businesses have had to be more engaging, interactive and informative with their websites. And with more of us spending our time on-line it’s never been more important to create a fantastic user experience for your customers. The thought of redesigning your webs ...

Secure Socket Layer certificates, commonly known as SSL certificates, were originally developed by Netscape in 1994 with the primary purpose being to provide web traffic security between communications on the internet. These include data confidentiality and privacy, data integrity, and proper authentication. To achieve all these security elements, the secure socket layer must a ...

Finding the best CMS is essential if you want to update and control your website and with a wide selection to choose from it can be a daunting and overwhelming task! As a digital agency our “go to” CMS is always Umbraco, and we’ve put together some reasons why you should consider this as your next CMS option.    It’s extremely flexible! Easy to use and to get to grips with. ...

Today almost 4.57 billion people worldwide are active internet users and 3.18 billion are social media users. Therefore, as a brand there is a tremendous opportunity to engage with your audience and achieve considerable growth for your business. Content marketing is a key method of creating, publishing and distributing relevant content with the purpose of reaching your targete ...

Web design is continuously evolving over time and new trends, technologies as well as web development frames emerge every day. Every web designer or developer aiming to stay up to date with the latest design trends need to be aware of the top skills demanded by clients and recruiters so it helps to follow popular sites relating to web design and web development. In this articl ...

Are you an app or web developer who is not sure what new skills to learn over the next 12 months? In such a fast-changing industry it could be challenging to predict what new skills will be demanded, which means that when it comes to your future you can leave yourself in a somewhat weakened position. Therefore, if you are looking for ideas on how to organise your learning her ...