UTILISNG USER GENERATED CONTENT (UGC) FOR YOUR BRAND
User Generated Content (UGC) is any content that is created by users of a brand; comments, reviews, images, social media posts and hashtags. And with recent research highlighting that over 90% of consumers saying user-generated content influences their decisions, more than promo emails and search engine results, UGC is almost impossible to ignore.
User-Generated Content has become pinnacle to any modern marketing strategy and in an era where trust is key, consumers are turning to friends and family and influencers to see where they should spend their hard earned cash. As a result it’s no surprise that many companies have implemented user generated content as part of their marketing strategy including user generated video, blog posts, podcasts, reviews and forums all helping to build trust in their brands. Furthermore, it's a young person's game with shoppers under 30 reporting a greater influence of UGC in purchasing decisions as opposed to older respondents and 84% of millennials saying that on-site user generated content impacts their buying decisions. Furthermore, the majority of shoppers read between one and ten reviews before making a purchasing decision so UGC is certainly big business when it comes to building trust in your brand. Therefore, by encouraging consumers to leave reviews through your website, facebook page or through third party sites (perhaps incentivising them with competitions, reward points or prize draws, hashtag’s through social media, photos or videos) will ensure that your brand continues to be built. In addition don’t be put off by the thought of negative reviews as these can actually add value! By responding to each person and showing individual customer service and a willingness to help will show care, authenticity and reliability – all great traits to be associated with your brand!
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Content Marketing otherwise known as non-interruption marketing is essentially creating valuable, relevant and consistent content for your consumers that will engage and create awareness about your brand.
Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.David Beebe, TV Producer