With more than 50 million content creators on YouTube showcasing their videos it is imperative that you make your content stand out. In addition you need to think carefully about how you are going to raise awareness about your brand as many YouTube viewers are not huge fans of advertising. Therefore, you need to ensure that your viewers are entertained and that your marketing m ...

Video marketing is continuing to grow in popularity and importance, which means it's vital to stay on top of the latest advances and statistics in order to create a strong digital video marketing strategy. With more of us accessing this kind of content on our mobile phones, it’s no wonder that so many marketers are hailing it as the strategy with the best ROI and reach for cons ...

When preparing for an interview everyone knows the essentials! Ensure you choose an appropriate outfit for the job level, do thorough research on the company beforehand and make sure you have a bunch of relevant questions. However, a recent published survey about interviews for digital marketing roles outlined that most candidates pursuing digital marketing roles are making the ...

Despite efforts to unseat it, Facebook is still the reigning social media network boasted over 2.32 billion monthly active users. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important Facebook statistics for marketers to know: ...

SEO content is online content designed to rank in search engines such as Google and Bing. Content written for SEO is usually optimised around specific keywords and it’s important that when creating content it’s engaging, interesting and informative. After all content is KING and as marketing software provider HubSpot reports that businesses that regularly publish blog posts get ...

E-commerce is playing a key role in catering for customers’ developing and demanding buying habits. As the industry grows and diversifies, marketers need to be aware of how they can take advantage of these opportunities to increase conversion rates and encourage customer loyalty. To help you out, we’ve put together 15 E-commerce statistics that can be used to shape your marketi ...

In case you hadn’t already noticed, mobile devices are now most people’s preferred way to access the Internet and its vast content. Not surprisingly, the continual rise in mobile adoption and usage is compelling companies to pursue “mobile-first” strategies above traditional desktop experience. Hence, we have outlined the main statistics which will help you shape your mobile ad ...

Hiring and developing top performers in the workplace has been quite a hot topic over the last couple of years, whereas less attention has been paid to the effects of a toxic company environment. The term “toxic workers” is currently in vogue with the media tossing it around loosely to describe anything from disengaged employees to top-down management approaches to sexual haras ...

Pay Per Click is one of the most effective ways to reach your potential customers at the right moment and promote your products or services across multiple channels and devices. The PPC stats presented here will provide you with a better idea of the importance of this type of marketing and help you make more informed decisions in 2019. ...

Are you using Instagram to connect with your audience? Scan these Instagram stats that show its breadth and depth worldwide. Then use them to shape your Instagram marketing strategy.   Read more about Instagram trends: "7 Instagram Trends of 2019"  ...