Tools to reuse and repurpose content

 

Every content marketer wants their audience to get the most out of their content. But creating and distributing high-quality content across an increasing number of channels to manage takes a lot of time and resources.

Reusing content helps you expand your content library with less effort than creating content from scratch and repurposing content lets you promote the same content across different media channels and formats. Therefore, its useful to utilise a range of helpful tools to take the pain out of content creation! 

1. Airtable (free and paid versions)

Airtable can be used to create an organised content database. You can use the tool to track brainstormed content ideas and plans for turning large assets into smaller pieces of content. The tool is flexible enough to handle the entire content reuse process and you can use it to manage lists of keywords to help you optimize content for search engines, build a  content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts.

2. BuzzSumo (paid version only)

BuzzSumo helps you discover and filter results by content type (infographics, giveaways, interviews, videos, and guest posts) to see what’s already published about a given topic as you plan your content update. When you want to add new points of view to an existing article, BuzzSumo can help you find influencers and experts on your topic.

3. Google Tools (free and paid versions)

Google Analytics shows you how users interact with your content, including total page views over time, overall social engagement, and time spent on the site. Use these parameters to help you decide which content is best suited for repurposing. Whilst Google Search Console helps you see which pages attract the most links. Keep in mind that some content might attract links even if it doesn’t generate much traffic.

4. HockeyStack

An analytics solution, HockeyStack helps you understand which content brings the most signups or other goals. This tool will help you find out how much revenue or how many conversions each blog post brings in so you can focus your content reuse and repurposing around those topics. Furthermore, the tool’s funnel analysis gives you a step-by-step journey of every visitor and you can quickly see which content converts, engages visitors, and even measure the quality of inbound leads. You can use that insight to guide your repurposing choices.

5. SE Ranking (paid version only)

SE Ranking helps to track your ranking history, identify your most popular search terms, and discover which content achieved your goals in a certain period.

You can also use it to monitor the performance of your posts and those of your competitors on major social networks. The tool also helps you control the content and stay informed about significant changes to blog posts or web pages that you may not even know. These insights allow you to fine-tune your content reuse plans.

6. Airstory (free and paid versions)

Airstory is in essence a writing platform that allows you to keep drafts, notes, and related content together as you work on a repurposing project.

7. MeetEdgar (paid version only)

This social media scheduling tool lets you create a “library” of social media posts that automatically reposts for you over time. You fill the library with text, images, links, and graphics, group them by category, and indicate the platforms on which you want to share them.  MeetEdgar publishes the scheduled posts in each category; when the content runs out, the tool starts reposting it automatically.

8. Planable (free and paid versions)

Planable, helps you to streamline social media content publishing processes, from planning and creating new content to updating and republishing posts. The tool’s low learning curve lets you build and manage an efficient social media approval process. The Calendar View feature helps you schedule content (whether new or repurposed) by dragging and dropping it to the correct time slot.

The Labels feature allows you to filter posts by the right category and get a historical overview of your initiatives. Its collaboration system makes it easier for teams to share feedback in-app, via comments and replies, next to the post itself.

9. Repurpose (paid version only)

Repurpose is a great live video broadcaster and podcaster that lets you push your  Facebook Live videos to YouTube, make an audio file on SoundCloud, deliver a file to Dropbox, etc. All it takes is to connect your accounts to the Repurpose tool. The tool can be utilised to push live or pre-recorded videos from your business page and personal pages to any of the platforms mentioned. The best thing about Repurpose is that it simplifies your video and audio repurposing workflows to extend your content’s reach with minimal effort.

 10. Moosend (free and paid versions)

Articles and videos can attract new visitors from search or social promotions, but email lets you get your repurposed work out to the people you’ve already built relationships with – your subscribed audience. That makes content and email a dynamic marketing duo. Moosend allows you to create emails to promote your repurposed content and  makes it easy by offering responsive email templates and a drag-and-drop builder. Moosend also provides real-time analytics that let you identify your top-performing content and make informed decisions about your email campaigns.

If you'd like to talk to us about your content requirements please get in touch.