Key social media statistics for 2022

Social media usage continues to increase this year and with the rise in popularity of short form video content it’s no surprise that TikTok’s popularity is increasing rapidly with more and more brands jumping on the TikTok bandwagon.  However, Instagram, Facebook, Snapchat, Linkedin and Twitter continue to be popular forums and we’ve looked at them all to give you the latest statistics on what’s happening in the world of social media in 2022.   

• There are now nearly 4 billion users on social media.
• 6% of the world (4.55 billion people) now uses at least one social platform, and this figure includes Snapchat users.
• Globally, there are 5.29 billion unique mobile users, which means that more than two-thirds of the world’s population now has access to a mobile phone.
• On average, people spend two hours and twenty-seven minutes per day using social media.
• The average number of social networking platforms used by each internet user is 6.7 per month.
• 54% of social media browsers use social media to research products.
• There are expected to be at least 3.9 billion people using social media worldwide in 2022 which is a 4.8% increase from 2021.
• The largest demographic group of Facebook users (26.3%) is between 25 and 34.
• More than half of Facebook users are female.
• The highest percentage of Twitter followers is in the 18-29 age bracket.
• The split between male and female Twitter users is 50/50.
• Twitter is used as a social media marketing tool by 67% of B2B businesses.
• People over the age of 65 use Facebook the least (6%), compared with 67% of those aged between 18 and 29.
• Instagram is most popular with households that have an annual income of more than $100,000 (around £85,000)
• Less than 50% of Instagram users are male.
• TikTok currently enjoys more than 130 million daily active users. The TikTok user base is as follows: 10-19 – 32.5%; 20-30 – 29.5%; 30-39 – 16.4%; 40-49 – 13.9%; and 50+ – 7.1%.
• 60% of Twitter users are female.
• 81% of people between the ages of 15 and 25 regularly use YouTube.
• More than 50% of YouTubers are female.
• More than 70% of YouTube viewers use a mobile device.
• LinkedIn is most popular among the 25-34 age bracket (60%).
• LinkedIn is used by 60% of households with an annual income of more than $100,000 (around £85,000).
• The ratio of female to male LinkedIn users is 43/57.
• The largest LinkedIn advertising audience is in the US, with a reach of 170 million users. You can expect a 40% conversion rate with LinkedIn Message Ads.
• In the world of B2B marketing, LinkedIn is the second-most popular platform. Eighty-nine percent of B2B marketers use LinkedIn for lead generation. Four out of every five LinkedIn users drive business decisions.

For further details of our services please get in touch!