Digital Transformation

It’s important to remain on top of trends for Digital transformation as companies need to remain competitive and adapt their strategies and embrace the changes that are most likely to impact the customer experience significantly.   We’ve put together five digital transformation trends for this year that will help keep your business at the forefront of change.                                                                                                      

Cloud Technology: There’s been a wide shift in attitudes to Cloud technology with companies shifting their focus from on-premise data centres to cloud services, prompting a major digital transformation for businesses around the globe. Cloud technology has transformed the way businesses operate, enabling companies to access data from anywhere in the world at any time. This allows employees to work more efficiently and collaborate on projects without travelling or spending money on physical infrastructure. Cloud computing also makes it easier to securely store large amounts of data and access it remotely when needed.

The Hybrid Work Model: The new normal has brought a significant shift in the way we work and organisations need to be agile and flexible to adapt to these changing times. The concept of a hybrid workforce continues to be on the rise and with most employees saying that they’d like to split their working time between home and office employees can function when they're most productive, whether it be morning, afternoon or late at night.

Artificial Intelligence and Machine Learning: AI-powered marketing automation software is becoming mainstream. As AI begins to power more marketing and sales tools, we see an increasing number of marketers adopting these technologies as part of their digital transformation strategy. For example, AI has proven to be a valuable time saver when creating personalised content experiences. The desire to be more efficient is expected to drive businesses to automate tasks to improve productivity.

Transparent Privacy Policies: One of the major issues with living a "digital life" is giving out personal information. This includes home addresses, emails, bank card details and behavioural patterns. For this reason, privacy and its protection have become a growing concern among digital consumers. Transparency isn't just good for the consumer—it also helps companies stay honest about their practices and as a result, its users feel less deceived and more informed.

Blockchain Technology: Blockchain technology has so far been most closely associated with cryptocurrencies like bitcoin. However, it's used in many other ways, particularly in business. The most basic promise of the blockchain is enhanced security through its immutable records. But this technology also has implications for how companies manage supply chains, work with partners and handle transactions and contracts.

To develop a clear digital transformation strategy it’s important that you have a clear mission and vision. In addition as a business you must be able to connect with people and processes with excellent customer service and automated manual processes that shorten your sales cycle and deliver products faster than your competition.  However, at the heart of every successful business is a strong culture of innovation.

 

If you’d like to talk to us about digital transformation get in touch.