Get Immersive with 360 Video!
Immersive or 360 videos are recordings that include views from every direction, all shot at the same time, using a rig of multiple cameras or an omnidirectional camera. It’s not something new as the history of immersive images can be traced back to a time before video even existed. The first known use of “panorama” occurred way back in 1792, when painter Robert Barker coined the term to describe his wide-angle paintings of Edinburgh and London. However, it’s come a long way as video professionals today can access a dazzling array of digital 360-degree cameras capable of shooting high-quality video. Demand for 360 video tools has skyrocketed alongside its increasing appearance in mainstream channels such as You Tube who began hosting 360 degree videos in 2015 followed by Facebook soon after. These days, 360 video is everywhere, it appears in advertising and content marketing and research studies have shown that over 70% of marketers who have used 360 video say that it has helped them to grow engagement through more appealing content resulting in higher click through rates and longer time spent on their websites. In essence 360 videos offer a more immersive experience for users, and as a result are an ideal way to give customers a greater sense of what it is like to use your product or experience your event, in essence a virtual try before you buy approach!
At 10 Digital we’re well versed in all things 360 – having produced a variety of 360 videos for a range of scenarios and clients. We have created videos for Coventry’s year of UK City of Culture which began on 15th May 2021 after being delayed due to the coronavirus pandemic. The city’s year in the spotlight was action packed with a series of large- scale events, music, dance and theatre. Therefore, with the eyes of the world being on Coventry it was imperative that Coventry City of Culture Trust captured a selection of these events for promotional purposes and as part of their legacy. 10 Digital utilised our experience in 360 Video to capture these special events.
Commencing with Circulombia, one of the world's leading circus companies our video focused on their extraordinary feats and seamless acts, all performed with breath-taking skill.
The 360 video captures this stunning show transporting you to the streets of Colombia's capital city in a succession of snapshots of actions and reactions, dreams and wills, courage and risks. Capturing the audience reaction, the power and momentum of this renowned female-led show sweeps you away.
And with the Assembly Festival Gardens (where Circulombia performed last year) having re-opened its gates in April this year there are set to be an array of acts and entertainment including the Magnets, Legends, Queenz and the fantastic Choir of Man. So get set for an amazing summer of spectacular performance!
If you’d like to experience the power of 360 video for your organisation get in touch!
Content Marketing otherwise known as non-interruption marketing is essentially creating valuable, relevant and consistent content for your consumers that will engage and create awareness about your brand.
Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.David Beebe, TV Producer