Content marketing is a crucial part of your digital marketing strategy. Content marketing provides better user engagement, more effective communication and is cost efficient. Furthermore, with the constantly expanding amount of ad-blocker software users, content marketing is the key way to deliver a message with confidence. The following 8 marketing content trends will help yo ...

Digital marketing is a constantly changing industry and what may have worked effectively for you last year may not be as beneficial for 2019. Lead generation and converting these into actual business is the lifeblood of creating a successful organisation and it is no longer enough to create a single marketing funnel and expect high return on investment. Effective leads are bas ...

Digital marketing is a fast, dynamic industry and to keep ahead of their competitors, boost their brand awareness and raise sales, marketeers need to keep up to date with current trends and strategies. Here are 7 of the biggest digital marketing trends outlined for 2019: Content Clusters New search engines are now showing a preference for clusters of content around particula ...

Technology is rapidly disrupting many organisations  and it is especially vital for UX designers to keep up to date with the latest trends in the industry. In 2019, the growing prevalence of two key trends – voice-based technology and the Internet of Things (IOT) will continue to significantly impact the UX design industry along with many others. Voice Command Technology Voic ...

Here is our quick summary of what happened in the marketing industry in 2018: ...

It is crucial to the success of your website to stay current with your web design trends. Every year there are many innovative changes regarding visual preferences, algorithm updates and best practices. 2019 will be all about outstanding user experience, speed and mobile design, eye catching simple design with asymmetrical layouts and video backgrounds.   Speed, Speed, Speed! ...

Digital marketing trends have remarkably changed over the last couple of years. Whilst years ago text content post and graph statistics were powerful influencing tools, today video content features more prominently along with the rise of  influencer marketing. To  improve and build off your social media engagement, and stay up-to-date with your digital marketing strategy here a ...

Web design has been always subject to technology changes and designers have had to keep their skills up to date to create user-friendly, innovative, and responsive  websites  which stand out, create impact and are user friendly. In 2018 mobile usage finally took over desktop browsing. Therefore, mobile browsing is expected to be fully utilised in new creative ways that we have ...

Canva is an online software tool that  offers easy to-use features and functionality to everyone interested in creating engaging visual content. It provides an opportunity for both professional and non professional designers to quickly create, high-quality images by using different templates of marketing materials, presentations, ads, invitations, documents, email headers, soci ...

Content marketing is a fully fledged marketing practice in its own right and many marketers and businesses have realised the benefits of content marketing activities. By providing content that doesn’t just sell your products but provides your potential target audience with content that they’re looking for or appreciate related to your products, this is a great to increase brand ...