Content Marketing otherwise known as non-interruption marketing is essentially creating valuable, relevant and consistent content for your consumers that will engage and create awareness about your brand.
Un-Mask User Experience
Technology is rapidly disrupting many organisations and it is especially vital for UX designers to keep up to date with the latest trends in the industry. In 2019, the growing prevalence of two key trends – voice-based technology and the Internet of Things (IOT) will continue to significantly impact the UX design industry along with many others.
Voice Command Technology
Voice-based technology is rapidly impacting industry and is revolutionising the way we live. Search engines are becoming optimised to cater for long voice-command queries instead of only proceeding short keywords in text search. In addition in 2019 it is predicted that further advanced customisation and navigation of the voice-based technology will lead 50% of all search engine queries to be performed by voice. Hence, forward-looking brands need to consider implementing voice-activation capabilities as part of their web design and business strategy.
The Internet Of Things (IOT)
UX designers are focused on designing and developing digital experiences that cater for key human emotions such as assurance and trust. However, in 2019, the continuously growing entanglement of IOT in the daily lives of the audience will require digital interfaces to closely replicate human interaction. Therefore, UX design is going to play a crucial role in emerging technology, precisely around discrete interaction and/or gestural design.
In 2019, whether it is through-activated design, Augmented Reality (AR) or Beacon Technology, the role of UX designers will change to deliver beyond screen-only interfaces full of physical interactions and micro movements. Furthermore, UX designers will be encouraged to deliver interactive solutions that will be able to anticipate the next move or query of brand’s audience and will ultimately drive delight and meet their needs, while engaging them in a memorable interactive way.
The responsibility of UX designers is to ensure that they providing seamless UX, irrespective of the device used – essentially managing that all the content is visible and beneath the user’s line of visibility.
Mobile browsing in not a new trend, however, in 2019 the demand for “mobile friendly” UX will be superseded by the device-agnostic design. Therefore, the UX designers will be required to deliver more dynamic multi-device experiences enabling the audience to increase the number of connected devices whether they are smart phone, smart watch, laptop, tablet, etc.
The concept of “Flat Design” embraces minimalism with main focus on the usability presented through clean, open edges and bright colours presented through 2D illustration. Whereas, in comparison, the “Material Design” is delivering more depth and detail with more grid-based templates, responsive animations, transitions and padding. While the simplicity of the “Flat Design” concept has inherent benefits, “Material Design” tends to take the brands digital UI to a completely next level in 2019 by:
- 3D Designs – Products/services would be bring to life by adding an additional depth in the UX through interactive textures and patterns;
- Increased Interactivity – A significant rise in the animation usage will increase the UI and “liveliness” of the product/service design;
- Improved Adaptability – Delivering unique designs for multi-device experience will contribute to the customisation of user-centricity designs.
Communicating the exceptional product/service features will no longer be enough to capture the audience’s attention. In 2019, brands will need to understand and adopt the biggest trend in UX – the ability to create compelling stories around digital experience. Considering that an average user is exposed to more than 10,000 marketing messages per day, to capture the right audience attention your UX should include:
- Interactive Video Content: According to recent research, 85% of all internet traffic at the start of 2019 will be generated through video content delivering beyond screen optimisation and gesture preferences, whilst by the end of the year this will expand to immersive storytelling through AR and/or VR technology;
- Increased Personalisation: Tailoring highly personalised experiences will become the norm and the foundation of a successful UX. Like a bricks and mortar experience, tailoring personalised digital experiences increases brand efficiency, whilst allowing the business to nurture the audience into brand advocates by delivering social proof.
If you’d like to know more about how to improve your user experience,or our range of digital and marketing services get in touch with 10 Digital.
Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.David Beebe, TV Producer