Building a strong brand identity is crucial for success and one of the most effective ways to increase brand awareness is through public relations (PR). PR involves building and maintaining a positive image for a brand, and it can help businesses to establish themselves as industry leaders and connect with their target audience. Being effective with your public relations can:  ...

In recent years, 360-degree video has emerged as a powerful tool for marketers looking to engage with consumers in a more immersive way. 360-degree video allows viewers to explore a scene from all angles, providing a more interactive and engaging experience than traditional video. In this blog, we'll discuss how 360 video can help consumers get to know your brand. Creates a ...

In today's digital age, content marketing has become an essential part of any marketing strategy. From blogs to videos, social media posts to infographics, there are many different types of content that businesses can use to attract, engage, and convert potential customers. One increasingly popular form of content marketing is podcasts. In this blog post, we'll explore how usin ...

Building an audience for your content can be a challenging and time-consuming task, but it is essential for the success of any content-based endeavour. Whether you are a blogger, YouTuber, or social media influencer, having a loyal and engaged audience is key to growing your brand and achieving your goals. So how do we do it? Let’s find out. Know Your Audience: The first ste ...

Influencer marketing has become one of the most popular marketing strategies in recent years. With the rise of social media, influencers have become powerful marketing tools for brands looking to reach their target audience in a more authentic and engaging way. In this blog, we will explore what influencer marketing is, how it works, and why it has become so popular. What is I ...

Augmented Reality (AR) and Virtual Reality (VR) are rapidly growing technologies that offer unique opportunities for marketers to engage with their audiences. Here are some benefits of using AR and VR in marketing:   Immersive Experience: AR and VR can provide users with an immersive experience that goes beyond traditional marketing methods. By creating a virtual environme ...

The first young people taken on by Exasoft Group are nearing the completion of their apprenticeships  and have been offered and accepted full time employment positions within the company.  Mo and Luke were taken on as Apprenticeship Developers by Coventry based Exasoft Group. The group incorporates financial, educational, and digital divisions providing rectification software ...

TikTok is a social media platform that has grown rapidly in popularity, especially among younger generations. While it is primarily known for its use in B2C marketing, there are also opportunities for B2B marketing on the platform. Here are some potential ways that you can use TikTok for B2B marketing:   1:Showcasing Company Culture: B2B companies can use TikTok to showcase t ...

Artificial intelligence (AI) has become an increasingly important tool in marketing. With its ability to process large amounts of data and make predictions based on that data, AI is changing the way marketers approach advertising, customer service, and customer relationship management. So how are we using AI in marketing?   Personalisation: AI is being used to personalise ...

This year more brands will be focusing on mission and value-based storytelling to tug at their customers’ heartstrings and build trust. Consumers want brands that are true and accountable to their values and mission. Your brand story is a narrative that explains the reasons for your brand’s existence. It gives your customers a behind-the scenes insight into your company, defin ...