Augmented Reality (AR) and Virtual Reality (VR) are rapidly growing technologies that offer unique opportunities for marketers to engage with their audiences. Here are some benefits of using AR and VR in marketing:   Immersive Experience: AR and VR can provide users with an immersive experience that goes beyond traditional marketing methods. By creating a virtual environme ...

The first young people taken on by Exasoft Group are nearing the completion of their apprenticeships  and have been offered and accepted full time employment positions within the company.  Mo and Luke were taken on as Apprenticeship Developers by Coventry based Exasoft Group. The group incorporates financial, educational, and digital divisions providing rectification software ...

TikTok is a social media platform that has grown rapidly in popularity, especially among younger generations. While it is primarily known for its use in B2C marketing, there are also opportunities for B2B marketing on the platform. Here are some potential ways that you can use TikTok for B2B marketing:   1:Showcasing Company Culture: B2B companies can use TikTok to showcase t ...

Artificial intelligence (AI) has become an increasingly important tool in marketing. With its ability to process large amounts of data and make predictions based on that data, AI is changing the way marketers approach advertising, customer service, and customer relationship management. So how are we using AI in marketing?   Personalisation: AI is being used to personalise ...