Content Marketing otherwise known as non-interruption marketing is essentially creating valuable, relevant and consistent content for your consumers that will engage and create awareness about your brand.
Kick Start Your Digital Marketing Career
It is predicted that by 2020 there will be 150,000 digital jobs and not enough digital professionals to fill them, which gives those who have experience in this world or are studying digital marketing a unique advantage over the competition. If you are looking for a career in this field either as a recent graduate, career development or a complete career change we’ve put together some key steps so that you can create your dream career:
FILL THE GAP
Digital has never been more key to growing your business and with demand high for people with digital skills, particularly those in the middle-income bracket, upgrading your skills through online courses, home or college study has never been more beneficial. Studying digital marketing doesn’t have to break the bank with google offering a range of free online digital courses from Google Ads to search engine optimisation, display campaigns for mobile and content marketing. For those looking for professional qualifications The Institute of Digital Marketing offers a range of professional Diplomas that will give you the skills to plan, manage and evaluate digital marketing campaigns in social media, search marketing and email and understand the principles of data-driven marketing, capture and manage customer data and plan and optimise the customer journey.
Digital marketing is ever changing and there is always something new and interesting to learn and with new tools continuing to be developed and introduced to the industry it’s an interesting and challenging environment to be in. Disruptive technology is also becoming part and parcel of a digital marketers workplace with Virtual Reality, Augmented Reality, Mixed Reality and Artificial Intelligence becoming commonplace. In addition the environment tends to attract a wide range of specialists so there is ample opportunity to learn, develop and grow your skills and develop your digital marketing strategy.
CREATE GREAT THINGS
With targeting tools becoming more sophisticated it is increasingly necessary for the marketer to get into the customers personality, motives and action drivers at a deeper level. Therefore, utilising your creativity to develop key messaging that resonates with your audience and innovative ways of delivering that message through collateral, video and social media is imperative to the future of digital marketing. In addition there is always a need to develop new ways of marketing products and setting you apart from your competitors. So if you are creative or currently work in a role that doesn’t utilise your creativity, digital marketing could be an excellent career route for you!
LEARN WHILST YOU EARN
Whatever stage you are at in your career you can update your skills whilst you earn. As mentioned earlier there are a wide range of online courses that you can take that will enable you to study at times convenient to you. In addition you can build your skills in content writing through blogs, create your own website or company website and update your social media skills. Shadowing work colleagues is also an extremely beneficial route to develop your skills.
As the demand for digital marketers increases so do salary expectations and organisations are increasingly looking out for more experienced professionals. Therefore, the market rate is extremely competitive and with the increase of technology including VR, AR, MR and AI being introduced into many companies there is a huge opportunity to increase your bank balance!
If you would like to know more about the digital services we offer get in touch with 10Digital.
Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.David Beebe, TV Producer