Content Marketing otherwise known as non-interruption marketing is essentially creating valuable, relevant and consistent content for your consumers that will engage and create awareness about your brand.
The importance of Online Marketing
Online marketing is crucial for aligning with the way your customers make their purchasing decisions. Many studies indicate the continuous increase in the numbers of customer using social media and mobile search to carry out preliminary product and price research before making that final purchase decision.
Online marketing enables you to build strong relationships with your customers during that process through regular, low-cost personalised communication, whilst reflecting the move away from mass marketing.
Here are the 5 major benefits from online marketing:
Convenience for you and your customers
Online Marketing allows you to be open 24/7 without worrying about store opening hours or overtime payments for staff. Offering your products online is also of great convenience for your customers, they can browse your online store at any time and place orders when it is convenient for them.
If you are utilising online marketing, you can overcome distance barriers. You can sell your products in any part of the country without having to set up local stores, significantly widening your target audience. Furthermore, you can develop an international export of distributors in different countries without having to open premises.
However, if you aim to sell your product internationally, you should use localisation services to ensure that all of your products are suitable for the local markets and fully comply with local business regulations. Localisation services include translation and product modification to reflect the local market differences.
Marketing your product online costs less than marketing them through a physical store. You don’t have the recurring cost of property rental, bills and maintenance. Furthermore, you don’t have to spend money on stock to display in the store. Instead, you can order stock in line with the current demand, keeping your inventory costs low.
Personalisation Made Easy
Online marketing enables you to personalise your offers to your customer by building a buying persona profile based on their purchase history and preferences. By tracking and analysing the webpages and product information that your prospects visit and consume, you can create targeted offers that reflect their interests. The data available from tracking website visits will also provide you with beneficial insights for cross-selling campaigns so that you can increase the value of sales from the customer.
Stronger Customer Relationships
The Internet provides great opportunities for building strong relationships with your customers and increasing their engagement and retention levels. When a customer has placed an order via your online store you can begin building trust in the relationship by sending a follow-up email confirming the transaction and thanking the customer. Emailing customers regularly with special, personalised offers and discounts helps to maintain their retention and increase the engagement level. Furthermore, you can invite customers that have purchased your products to submit a product review on your website or social media channels, helping to build a sense of community and trustfulness.
If you would like to know more about the digital services we offer get in touch with 10Digital.
Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.David Beebe, TV Producer