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It’s essential that performance and brand marketers join forces to get the most out of your marketing strategy. While both come under the marketing umbrella, these two specialities have developed their own language, culture and objectives that don’t often overlap. We’ve taken a look at how they can interact and how might each benefit from the other’s input. MEASUREMENT To st ...

As a result of the global coronavirus pandemic 50% of shoppers are now buying products they have never bought online before, with 70% admitting to buying more than usual. According to research provided by Bloomreach, in a study put together alongside Forrester, heightened customer expectations has meant a greater shift in investment from brands. The impact of Covid-19 has been ...

Small businesses are the lifeblood of the UK and with the impact of COV-ID19 this year it has been an increasingly challenging time for many of them to survive. However, with restrictions in place many consumers have turned to their local stores and businesses and are shopping locally so for small businesses its never been a more important time to go local with their marketing ...

Check out our pick of technology trends that are likely to dominate our world in 2021: ARTIFICIAL INTELLIGENCE (AI) Artificial Intelligence has rapidly become a part of our lives. Large companies and businesses have focused on implementing AI into their strategies to create greater and longer lasting customer experiences. We envisage that AI will have an even greater impact n ...

It’s never been easier to purchase that essential item or must have gift from the comfort of your own home or on the go. The internet and our multi-platform technology ensures that we have access to what we want 24/7. However, shopping online causes many of us to purchase our items put them into our shopping basket and very often abandon them! Customers abandon carts for a var ...

A strong and unified brand image has never been more imperative in today’s Covid-19 pandemic world and many of the top brands utilise technology to keep themselves one step ahead of the competition. Key players such as McDonald’s, and Visa are well known for their use of innovative marketing technology but what are the crucial take-aways that other businesses can learn from the ...

A Content Management System (CMS) is the backbone of your website or digital platform and enables your business to achieve a greater customer experience and more engagement with your consumers. When considering your CMS it’s important to take the time to understand what you need from it so to help you on your way we’ve put together the key considerations you’ll need to take on ...

There’s a lot being said about how AI has helped with solutions during the pandemic such as contact tracing, maintaining social distancing and searching for a vaccine. AI has also helped many businesses cope with the disruption with robot cleaners and smart delivery managers. Along with many industries marketing has been hit badly by the Covid-19 pandemic in particular the even ...

 The Government has just injected £20 million from the England European Regional Development Fund to boost the recovery of SMEs impacted by Covid-19. 10 Digital can help businesses tap into this funding. Act quickly – when the money’s gone, it’s gone! Who is the grant for? Small to medium-sized businesses now have access to grants of between £1,000 and £5,000 to help them ac ...

10 Digital part of the Exasoft Group is delighted to announce that it was commissioned by Coventry City of Culture Trust to develop it's new website for Coventry City of Culture 2021.   The website which will showcase forthcoming celebrations and events tells the story of 2021, giving people a taste of what to expect for the city’s year as UK City of Culture. Later the website ...

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